Topshop Beach look.

Pinterest.com,. N.p., 2015. Web. 1 May 2015.

For my high beach look I have been inspired by Topshops previous summer look 'sandstorm' a messy beach look, it is more fun and creative, It looks almost looks as though its festival meets beach.

"Inspired by the colourful and spiritual ‘Burning Man’ festival in the Nevada desert, this makeup collection features a palate of sorbet shades which contrasts with metallic and neon tones to create a versatile collection that suits women of different styles. The eyeshadow and cheek duos conjure images of a glowing sunset nestled on a faraway horizon."

http://malmostreetstyle.com/uncategorized/topshop-make-up

The collection consisted of metallic and bronzed shades to give off that bronzed goddess look. The collection is popping with colour to interpret how the consumer wishes to create their perfect summer look that is affordable.

Topshops previous collection also consisted of dark smudged eyes and messy beach hair. Their collection was inspired by the beach and also partying in the sun.

I am really looking forward to creating this look particularly as I get to be more creative with the look and have a really clear idea of what I would like to create.

Metro,. 'London Fashion Week: Unique Spring/Summer 2014'. N.p., 2013. Web. 4 May 2015.

When creating a beach look for Topshop all I can visualise is messy hair, grunge eyes and bronzed skin as if they have been in the sun all day on an exotic beach. I want my model to look as though she has just awoken from a night of partying. I feel this idea suits the brand well as the brand are playful with their makeup, and tend to cater to a large audience and who doesn't like a beach party?

My look is influenced by summer party girls. The smudged liner from the heat, bronzed skin from sleeping their hangovers off in the sun and the messy waves from the salt water.

: PrestonBailey.com,. 'Three One Piece Swimsuits That Put The Hot In Honeymoon | Prestonbailey.Com'. N.p., 2014. Web. 4 May 2015.

After seeing Bella Donnas SS15 Beach wear collection I feel s inspired by the dramatic dark eyes I love how they are neatly smudged under the eyes to create a care free sort of look. Considering I want my design to look as though my model has just woken up on a beach in Thailand after a night of partying my design will not be as neat as that. However I love how it is overly smudged under the eyes.

YouTube,. 'Victoria’S Secret Swim 2015: Boho On The Beach'. N.p., 2015. Web. 29 Apr. 2015.

My design is inspired by beautiful weather, locations and of course summer parties. This advertisement creates the sort of sultry mood I want to create.

Google.co.uk,. 'Summer Pinterest - Google Search'. N.p., 2015. Web. 4 May 2015.

These images capture the kind of atmosphere I want the consumer to visualize the makeup look on them when they go on holiday, heavy lner,bronzed skin and messy hair. The look is supposed to have a fun, sultry look to it that creates the vision of a fun, sexy , party girl.

Overall mood.

This mood board is the overall feel I want to create. I want my model to look as though she has just woken up on the beach, but in a grunge, glamorous way.

Makeup and hair inspiration.

For the hair and makeup I want it to look messy yet sexy. Bronzed skin, smudged black liner, glossy lips and salty waves. I would like the lighting to be dark to create a grunge, 'sexy' type of look, as if they have been washed up onto the sea, but in Topshop style.

Hair.

For the hair I want it to look as though they have been in sea and the hair is drying so messy damp waves perhaps over the face to look as though the model has just woken up, or as if she has been dancing. 

To create this look I will be using sea salt water, a water sprayer and a hair dryer. To begin with I just wet the hair with the sprayer so it was fairly damp,  then scrunched in sea salt water and blew dry the hair fr a few minutes so it looks damp.

I have chosen this style as it will also be easy to create if the Topshop customer wanted t re-create the look it would not be hard.

Inspired by the Topshop summer party girl look, I have created a messy dark eye and nude gloss lip with bronzed skin. This look was fun to create and unlike the other looks is more playful and does not have to perfect. My model I have specifically picked as I feel she has exotic look to her and has that beach bronzed skin that I am looking for. Whilst doing my photoshoot I need to make sure I place the liner and shadow in places around the eye not will not make the eye look as though it is drooping.

Final Look.

This design is a smudged dark eye, with bronzed skin and  a glossy nude lip. It is designed for the girls of summer who love to party. The look is for the fun, outgoing Topshop girl, it shows off their sultry side. The Topshop beach girl shows her wild side when on holiday this is conveyed through her hair and makeup.

Product list:

Primer:Illamasqua Satin base.

Foundation:MAC Face and Body.

Concealer:Studio fix

Eyeliner:MAC Coffee.

Eye shadow:MAC Dancing in the dark.

Mascara:Urban Decay.

Brows MAC Spiked.

Contour:Illamasqua Disobey

Highlighter:MAC Pearl.

Lips:Honey Love.

Gloss:Lancome Juicy tube.

I have used a dark background to capture the essence that she comes alive at night time. I feel as though when put in context the hair and makeup works well, I also feel as though the model works well with the shoot as she has bronzed skin and that dirty blonde beach hair that is so on trend during the summer season.