SS15 Makeup.

To begin my design process I re-looked over Topshops SS15 range. To get the idea fresh in my head.

YouTube,. 'Topshop Unique SS15: Access All Areas'. N.p., 2015. Web. 13 Apr. 2015.

I also looked at other designers ss15 collections to get inspiration and to get an idea of the hair and makeup trends not just in Topshop but that are popular with other designers.

Balmain the makeup and and hair is very simple and sleek following the sporty hair and makeup look of sweaty skin and hair, but glamourous sweaty of course.

Looking at some of Carolina Herrera pieces this summer are very bright and cool colours. The makeup and hair is very fresh and beautiful, fresh bronzed skin, neutral eyes and a warm satin red lip, the hair is very sleek and almost looks as though she has just got out of the pool and has tied the hair up.

I also looked at colour palettes for SS15 trends the hues of the colours usually change depending on the season. Forecasted for the summer season you can see dusty pinks and warm browns and oranges, cool blues and a strong lime colour. The texture of the accessories seem to be shiny rather than matte. 

Looking at the colour palettes and textures has encouraged me to play with bright colours, clean skin and hair and try shiny textures rather than matte as this seems to be on trend and signify summer.

Makeup.

Uk.pinterest.com,. N.p., 2015. Web. 29 Apr. 2015.

An SS15 trend that has its way back from the likes of Twiggy in the 60's is the thick mascara and dots under the lashes as seen on Peter Soms SS15 catwalk and I love the trend, its a subtle way of putting creativity into your makeup perfect for a festival or a summer party. After seeing this trend it has inspired me to out it into my makeup.

Uk.pinterest.com,. N.p., 2015. Web. 29 Apr. 2015.

Val Garland for SS15 Preen was all about freckles! You know those annoying dots that come out in the sun? Well this summer it is time to embrace what mother nature gave you! I love this look it is so fresh and pretty! I want my look to have a fresh base, with a pop of creativity and natural beauty.

https://www.pinterest.com/pin/28710516350678330/

Tom Ford SS15 showcased beautiful natural almost groomed brows of which I feel inspired to try out in my design

Topshop being a company that displays natural beauty I feel as if this will fit my brand well.

To create this look I gently penciled in a few strokes of brow powder where my brow was sparse I then used a disposable mascara wand to push the hairs up, for the hairs to stay I used hair spray onto the mascara wand.

Here I have trialed out the freckle pen of which I love! It is achievable to create natural looking freckles on your skin when considering placement. However  must remember to press gently otherwise the freckles can come out too dark and look like moles.

Topshop have brought out their very own freckle pencil to go alongside the freckle trend. I think this is a brilliant addition to their on going collection it shows that they are very much on trend and are on of the very few makeup companies to supply them showing their creativity and uniqueness.

When looking at hair and makeup although I am focusing on a Topshop look I felt as though this look was very much Topshop. i love their take on slicked back hair, the makeup is minimal and just perfect, I am obsessed with perfect bases as I feel the skin is the most important feature to get right.Reed Krakoff.

Kimberly Ovitz had their models sporting pulled out knot and fishtail plaits, which was another look that I also was really drawn to and felt it had a Topshop vibe to it.

Sleek low and high ponys are still very much on trend as showcased on catwalks, I feel this style is perfect for my advertisement as everyone can recreate this hair style and be on trend at the same time.

Whilst trialing a sleek ponytail I found straightening the hair easier than blow drying it straight. I also found it easier to use hair mousse to get the wet look.

Overall mood

My overall mood is inspired by the essence of summer fruit cocktails in the sun, freckles being brought out by the sun, fresh flowers, bright warm colours and smudged berry lips. I want to create a look inspired by a classic British summer, with a high fashion twist. As Topshops concept is very much high fashion street style and I need to communicate this to apply to all of the consumers.

My makeup and hair moodboard is inspired by high fashion trends that are fun and wearable almost a look you could pull off at a festival yet look high fashion at the same time. The sleek ponytail perfect for any occasion, fresh freckles, smudged berry lip adding a popo of colour under the eyes other than concealer.

 I began by trialling Peter Soms take on the under eye dot but felt as though this was not the mood I wanted to convey.

I feel the bronzed natural skin, messy plum lip, messy brows and orange dot under the eye was more fun and said SS15 more so than the black dot.  I do not want the brows to be perfect or the lips, I hope this comes across as if it is purposely done instead of badly created.

My SS15 design is catwalk inspired onto the high street just like Topshop this beauty look can be worn to a festival or to go into town shopping, its fresh off the runway and onto the high street, this look is not only for the brave, but encourages all Topshop customers to create a daring look using Topshops own freckle pen.

Product List.

Primer:Illamasqua Satin primer.

Foundation:MAC Mineralize.

Concealer:Bobbi Brown.

Eye shadow:Mac neautral brown.

Brows:MAC Brunette.

Highlighter:Topshop Moonbeam.

Blusher:Cherrywood.

Contour:Illamasqua Disobey.

Mascara:Urban Decay.

Lips:MAC Captive.

Topshop Freckle Pen.

For my shoot I wanted to demonstrate a fresh makeup look with a contrasting background to bring out the makeup. Showing that the  SS15 look can be worn at more than the catwalk. I like my look although I feel as though the freckles were not as strong as they could be although it does look natural, I also could of chnaged the lighting to make the orange dots under the eyes stand out more.