Topshop is a renowned fashion brand known to set the seasons catwalk trend in a high fashion manner. The brand is part of the Arcadia family, owned by successful business man Sir Phillip Green. The brand was born in 1964, their clothing garments were sold in a basement, they thrived off selling young British designers clothing (Mary Quant&Sterling Cooper).The brand then changed it's name to Topshop in the 1980's by the 90's the band has continued the ethos we know today;selling cat walk looks for high street prices. Oxford street London was the first official Topshop store and is now the most popular Topshop the first for all of the trends.
Topshop being such a successful brand has now expanded from garments,shoes and jewellery to makeup. The cosmetic line launched in May 2010 so is relatively new to the beauty scene. The brands collection is basic with additional collections that compliment the seasons cat walk trends, also selling a range of nail varnishes. The collection adds a twist to your everyday makeup with the popular freckle pencil and electric blue liners keeping their majority fashion savvy buyers up to date with fashion and beauty trends. Topshop aims to have the right amount of products to create a look for every kind of girl. The makeup of the makeup has been described to be of the same quality of MAC cosmetics as the same company create the makeup.
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| Thorne, Sarah. 'Topshop Make-Up Packaging Design With Illustration'. Sarahthorne.co.uk. N.p., 2015. Web. 23 Jan. 2015. |
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| Google,. 2015. Web. 23 Jan. 2015. |
Topshops products are not only sold in store but they are sold online on their site also through various sites such as www.feelunique.com, www.shop.nordstrom.com, beautyseen.com and more. Making them available to consumers worldwide.The brand communicates with their audience virtually and interactively they constantly advertise the beauty looks via social media, they also have a beauty channel on their site and on Youtube doing tutorials on this seasons looks using only their products.
The brand is considered to be high street with a catwalk look. The quality of some of the products could easily be mistaken for high end products without the price tag. The brand itself is known for being high street meaning its affordable and is easy to get hold of. The packaging is very unique like the brand. On the boxes of packaging there are hand drawn images and text of which is such a nice touch, it shows they really take pride in the packaging and the product. The packaging is black and white making it look plain but the drawing bring it life making the overall look of the products to look quirky.
The brands head makeup artist is a talented beauty editorial and fashion makeup artist to say the least.Hannah has worked with major companies including i.D magazine,HarpersBazar,Vogue ad many more. Hannah has worked on models such as Lindsey Wixon and Cara Delevigne, she also is known for making up celebrities like Rihanna and Jennifer Lawrence. She creates the seasons makeup trends and applies the makeup during Topshops shoots and catwalks.
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| beautyblitz,. 'In Stores Now: Louise Gray For Topshop Makeup'. Beauty Blitz. N.p., 2015. Web. 23 Jan. 2015. |
The main models for Topshop beauty and fashion are Cara Delevigne and Jordan Dunn, these models are the it girls at this time. Many of the other modes are fresh faced girls with a quirky look about them. A lot of their beauty models are unknown but for sure will be upcoming. The brand have since collaborated with fashion designers such as Louise Gray known for her sparkly, elaborate clothing, together they brought out a brand inspired by Louises clothing designs, you guessed it the collection was full of sparkle and colour a brilliant addition to the Topshop collection.
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| MarieClaire,. 'Topshop Unique SS15 By Numbers'. Marie Claire. N.p., 2014. Web. 23 Jan. 2015. |
Their hero products are their cream blushers and their long lasting lipsticks. Of which many beauty bloggers such as Zoella praise. The
The brands target audience is very broad from the "student professionals, fashion taste makers and high profile A-List stars". The target audience consists of buyers who are interested in the forth coming trends and those who want to 'rock' the casual look executed with Topshop style. With their makeup there's a range for the younger audience who may want to wear the extravagant makeup trends, and the older customers who may just wear a mascara or nude lips tick. "she cannot be defined by her age which can range from early teens to fifty something's - but instead her attitude. Style conscious and independent, she is addicted to fashion but is not dictated to. Instead she throws away the rulebook and aims for a unique look"
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