Topshop SS15 collection.

,. 'Topshop Unique SS15 Show'. YouTube. N.p., 2015. Web. 27 Jan. 2015

As we all know Spring/Summer is very much on it's way, for us beauty lovers it means dewy skin, pastel colours and effortless waves. However these are predictable trends of which we all expect to see on the catwalk shows. Watching Topshop Unique SS15 it was not what I was expecting,  the first half of the show the clothing,styling and hair was all very androgynous to me, with a feminine twist,  the classic red nails,smudged berry lips and strappy heels; the show then flowed into light, sheer knee length dresses adorned with crystals and thin straps. In the first half of the show the models were seen wearing mainly blues and reds, towards the middle of the show the colours become softer and patterns become softer-introducing yellows, pale blues and floral patterns. Metallic pleated skirts, teamed with casual tops, the collection showcased a variety of looks one to suit every girl.

Topshop brought it with their British take on summer embracing natural beauty, wind swept hair which contrasted beautifully with the block,bold colours and sparkles.

Vogue.

The clothing range most definitely had sporty elements to it to begin with. The collection was described as being 'sporty, bold,British seaside scene and young spirited' ( Harris, Sarah. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. Vogue UK. N.p., 2015. Web. 27 Jan. 2015.) The show started with bold sported brights and ended with seaside pier glam. The clothing range ran from day wear to night wear smoothly. It was noted that this collection was relatively young and fresh looking in comparison to previous collections.

Harris, Sarah. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. Vogue UK. N.p., 2015. Web. 27 Jan. 2015

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

As you can see the collections transformation and versatility you can get a feel of what to expect from Topshop next season. I am in love with all of the strappy shoes which I feel complete the outfits along with the effortless makeup and hair. Kate Phillan creative director for Topshop says they went to  Blackpool to look for inspiration, they wanted to rediscover the Blackpool traditions, and capture the spirit of the youth. Topshop looked to youth subculture and British seaside culture for their whole look.

  Perhaps the reasoning behind this is due to the whole British summer experience is very much downplayed, as Brits we naturally love to complain about how hard we have it here in Britain being deprived of beautiful white beaches, palm trees and the lack of naturally bronzed skin. Perhaps Topshop is trying to bring this back, bring back memories that the older generation may have and showcase this through their fun youthful collection. Now I understand the inspiration behind the whole collection I really start to get the looks, the nautical pieces and bowling bags. The lines on the clothing reminding me of the striped deck chairs that are associated with the British sea side scene, the bowling bag as bowls is a British sport which is usually played near the beach, I also think of the beach when I see stripes maybe linking it to sailors.The evening wear is a step up it's glamorous and daring with the sheer material.

The style of the clothes is inspired by the 70's "Our SS15 collection is packed with key throwback pieces," (Inside-Out - The Official Topshop Blog,. 'BOYS BOYS BOYS! TOPMAN DESIGN AT LCM'. N.p., 2015. Web. 27 Jan. 2015.) Showing the forecast for trends is going to be 70's related perhaps relating to the modest necklines as the 70's was huge for feminism,oil crisis and who could forget the hippy culture. After all the summer again is a time for festivals which are also extremely British. 

Makeup & Hair.

“It’s about smudged red lips and eye make-up that’s been done at the back of the bus.” For Unique SS15, Topshop Beauty Consultant Hannah Murray brought effortlessly cool make-up to our seaside-inspired collection. Think windswept hair at Blackpool beach and flirty flushed lips ready for a peck on the pier. 

Youtube,. 'Topshop SS15 Hair & Beauty'. YouTube. N.p., 2015. Web. 22 Jan. 2015.

SS15 Topshop makeup trends are the fresh young skin, groomed natural brow, gently framed eyes, and the smudged berry lips. The hair is parted to the side much like the 70's the loose messy curls that look wind swept, frame the face beautifully. To me the look is very pure, effortless and just beautiful. The look screams youthful, mischief which I suppose is a trait that is found in most of the youth. I can also link it back to their inspiration of Blackpool I am sure a lot of the youth got into mischeif at the beaches in the summer.