Topshop is an extremely successful fashion brand owned by business man Sir Phillip Green owner of Arcadia. Topshop has recently expanded their brand from garments to cosmetics. The cosmetic brand in itself is relatively new to the beauty scene(May 2010). The makeup range has been created to compliment the season trends, so now your dress and your lips can match.the makeup adds a fun twist on any classic makeup look. The brand sells only basic cosmetics at the moment such as foundations, eyeliners and lipsticks etc. The packaging has hand drawn detailing on them which is such a nice touch don't you think?Topshop aim to have enough products and looks for every kind of girl.
(http://www.marketingmagazine.co.uk/)
The makeup is not only sold in store and online but is used on their runway collections; of which shows the quality of their collection. Topshop's makeup artist is Hannah Murrah a talented editorial and fashion makeup artist to say the least.
Their online and magazine advertisements to me are striking beauty images. Not your typical beauty images, they advertise beautiful differences that we all have such as freckles. The advertisements showcase high fashion looks, that are wearable to an extent. Their make up is most defiantly for the fashion savvy, a collection full of rich toned, and textured products.
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