Topshop SS15 collection.

,. 'Topshop Unique SS15 Show'. YouTube. N.p., 2015. Web. 27 Jan. 2015

As we all know Spring/Summer is very much on it's way, for us beauty lovers it means dewy skin, pastel colours and effortless waves. However these are predictable trends of which we all expect to see on the catwalk shows. Watching Topshop Unique SS15 it was not what I was expecting,  the first half of the show the clothing,styling and hair was all very androgynous to me, with a feminine twist,  the classic red nails,smudged berry lips and strappy heels; the show then flowed into light, sheer knee length dresses adorned with crystals and thin straps. In the first half of the show the models were seen wearing mainly blues and reds, towards the middle of the show the colours become softer and patterns become softer-introducing yellows, pale blues and floral patterns. Metallic pleated skirts, teamed with casual tops, the collection showcased a variety of looks one to suit every girl.

Topshop brought it with their British take on summer embracing natural beauty, wind swept hair which contrasted beautifully with the block,bold colours and sparkles.

Vogue.

The clothing range most definitely had sporty elements to it to begin with. The collection was described as being 'sporty, bold,British seaside scene and young spirited' ( Harris, Sarah. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. Vogue UK. N.p., 2015. Web. 27 Jan. 2015.) The show started with bold sported brights and ended with seaside pier glam. The clothing range ran from day wear to night wear smoothly. It was noted that this collection was relatively young and fresh looking in comparison to previous collections.

Harris, Sarah. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. Vogue UK. N.p., 2015. Web. 27 Jan. 2015

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

Vogue UK,. 'Topshop Unique Spring/Summer 2015 Ready-To-Wear'. N.p., 2015. Web. 27 Jan. 2015.

As you can see the collections transformation and versatility you can get a feel of what to expect from Topshop next season. I am in love with all of the strappy shoes which I feel complete the outfits along with the effortless makeup and hair. Kate Phillan creative director for Topshop says they went to  Blackpool to look for inspiration, they wanted to rediscover the Blackpool traditions, and capture the spirit of the youth. Topshop looked to youth subculture and British seaside culture for their whole look.

  Perhaps the reasoning behind this is due to the whole British summer experience is very much downplayed, as Brits we naturally love to complain about how hard we have it here in Britain being deprived of beautiful white beaches, palm trees and the lack of naturally bronzed skin. Perhaps Topshop is trying to bring this back, bring back memories that the older generation may have and showcase this through their fun youthful collection. Now I understand the inspiration behind the whole collection I really start to get the looks, the nautical pieces and bowling bags. The lines on the clothing reminding me of the striped deck chairs that are associated with the British sea side scene, the bowling bag as bowls is a British sport which is usually played near the beach, I also think of the beach when I see stripes maybe linking it to sailors.The evening wear is a step up it's glamorous and daring with the sheer material.

The style of the clothes is inspired by the 70's "Our SS15 collection is packed with key throwback pieces," (Inside-Out - The Official Topshop Blog,. 'BOYS BOYS BOYS! TOPMAN DESIGN AT LCM'. N.p., 2015. Web. 27 Jan. 2015.) Showing the forecast for trends is going to be 70's related perhaps relating to the modest necklines as the 70's was huge for feminism,oil crisis and who could forget the hippy culture. After all the summer again is a time for festivals which are also extremely British. 

Makeup & Hair.

“It’s about smudged red lips and eye make-up that’s been done at the back of the bus.” For Unique SS15, Topshop Beauty Consultant Hannah Murray brought effortlessly cool make-up to our seaside-inspired collection. Think windswept hair at Blackpool beach and flirty flushed lips ready for a peck on the pier. 

Youtube,. 'Topshop SS15 Hair & Beauty'. YouTube. N.p., 2015. Web. 22 Jan. 2015.

SS15 Topshop makeup trends are the fresh young skin, groomed natural brow, gently framed eyes, and the smudged berry lips. The hair is parted to the side much like the 70's the loose messy curls that look wind swept, frame the face beautifully. To me the look is very pure, effortless and just beautiful. The look screams youthful, mischief which I suppose is a trait that is found in most of the youth. I can also link it back to their inspiration of Blackpool I am sure a lot of the youth got into mischeif at the beaches in the summer. 

Who are Topshop beauty?

Topshop is a renowned fashion brand known to set the seasons catwalk trend in a high fashion manner. The brand is part of the Arcadia family, owned by successful business man Sir Phillip Green. The brand was born in 1964, their clothing garments were sold in a basement, they thrived off selling young British designers clothing (Mary Quant&Sterling Cooper).The brand then changed it's name to Topshop in the 1980's by the 90's the band has continued the ethos we know today;selling cat walk looks for high street prices. Oxford street London was the first official Topshop store and is now the most popular Topshop the first for all of the trends.

Topshop being such a successful brand has now expanded from garments,shoes and jewellery to makeup. The cosmetic line launched in May 2010 so is relatively new to the beauty scene. The brands collection is basic with additional collections that compliment the seasons cat walk trends, also selling a range of nail varnishes. The collection adds a twist to your everyday makeup with the popular freckle pencil and electric blue liners keeping their  majority fashion savvy buyers up to date with fashion and beauty trends. Topshop aims to have the right amount of products to create a look for every kind of girl. The makeup of the makeup has been described to be of the same quality of MAC cosmetics as the same company create the makeup.

Thorne, Sarah. 'Topshop Make-Up Packaging Design With Illustration'. Sarahthorne.co.uk. N.p., 2015. Web. 23 Jan. 2015.

Google,. 2015. Web. 23 Jan. 2015.

Topshops products are not only sold in store but they are sold online on their site also through various sites such as www.feelunique.com, www.shop.nordstrom.com, beautyseen.com and more. Making them available to consumers worldwide.The brand communicates with their audience virtually and interactively they constantly advertise the beauty looks via social media, they also have a beauty channel on their site and on Youtube doing tutorials on this seasons looks using only their products.

The brand is considered to be high street with a catwalk look. The quality of some of the products could easily be mistaken for high end products without the price tag. The brand itself is known for being high street meaning its affordable and is easy to get hold of. The packaging is very unique like the brand. On the boxes of packaging there are hand drawn images and text of which is such a nice touch, it shows they really take pride in the packaging and the product. The packaging is black and white making it look plain but the drawing bring it life making the overall look of the products to look quirky.

The brands head makeup artist is a talented beauty editorial and fashion makeup artist to say the least.Hannah has worked with major companies including i.D magazine,HarpersBazar,Vogue ad many more. Hannah has worked on models such as Lindsey Wixon and Cara Delevigne, she also is known for making up celebrities like Rihanna and Jennifer Lawrence. She creates the seasons makeup trends and applies the makeup during Topshops shoots and catwalks.

 beautyblitz,. 'In Stores Now: Louise Gray For Topshop Makeup'. Beauty Blitz. N.p., 2015. Web. 23 Jan. 2015.

The main models for Topshop beauty and fashion are Cara Delevigne and Jordan Dunn, these models are the it girls at this time. Many of the other modes are fresh faced girls with a quirky look about them. A lot of their beauty models are unknown but for sure will be upcoming. The brand have since collaborated with fashion designers such as Louise Gray known for her sparkly, elaborate clothing, together they brought out a brand inspired by Louises clothing designs, you guessed it the collection was full of sparkle and colour a brilliant addition to the Topshop collection.

 MarieClaire,. 'Topshop Unique SS15 By Numbers'. Marie Claire. N.p., 2014. Web. 23 Jan. 2015.

Their hero products are their cream blushers and their long lasting lipsticks. Of which many beauty bloggers such as Zoella praise. The

The brands target audience is very broad from the "student professionals, fashion taste makers and high profile A-List stars". The target audience consists of buyers who are interested in the forth coming trends and those who want to 'rock' the casual look executed with Topshop style. With their makeup there's a range for the younger audience who may want to wear the extravagant makeup trends, and the older customers who may just wear a mascara or nude lips tick. "she cannot be defined by her age  which can range from early teens to fifty something's - but instead her attitude. Style conscious and independent, she is addicted to fashion but is not dictated to. Instead she throws away the rulebook and aims for a unique look"

Youtube,. 'Topshop SS15 Hair & Beauty'. YouTube. N.p., 2015. Web. 22 Jan. 2015.

Topshop.

Topshop is an extremely successful fashion brand owned by business man Sir Phillip Green owner of Arcadia. Topshop has recently expanded their brand from garments to cosmetics. The cosmetic brand in itself is relatively new to the beauty scene(May 2010). The makeup range has been created to compliment the season trends, so now your dress and your lips can match.the makeup adds a fun twist on any classic makeup look. The brand sells only basic cosmetics at the moment such as foundations, eyeliners and lipsticks etc.  The packaging has hand drawn detailing on them which is such a nice touch don't you think?Topshop aim to have enough products and looks for every kind of girl.

(http://www.marketingmagazine.co.uk/)

The makeup is not only sold in store and online but is used on their runway collections; of which shows the quality of their collection. Topshop's makeup artist is Hannah Murrah a talented editorial and fashion makeup artist to say the least. 

Their online and magazine advertisements to me are striking beauty images. Not your typical beauty images, they advertise beautiful differences that we all have such as freckles. The advertisements showcase high fashion looks, that are wearable to an extent. Their make up is most defiantly for the fashion savvy, a collection full of rich toned, and textured products.