Social media.

As Topshop are a fashion forward company who are very aware of the power of social media. Advertising in magazines and on billboards is not enough today as many of us are constantly on our phones on social media sites, which is the most effective way to appeal to the consumer. The statistics in 2014 show the number of social media users in 2014.

Using celebrities and famous models such as Cara Delevigne has created  whole new level of endorsement. As when Cara models a product for Topshop it not only endorses Cara but Topshop at the same time meaning she may get more work form the images and more followers and Topshop will get more sales and followers due to the powerful impact of the model and the images it wrks in everyones favour.

Pinterest,. 'Social Media'. N.p., 2015. Web. 12 Feb. 2015.

Facebook.

Facebook,. 'Topshop'. N.p., 2015. Web. 12 Feb. 2015.

Facebook is a huge way of creating possible new customers and a way of keeping remaining loyal customers engaged in the brands updates, trends, events and the occasional offer so it really does pay to be part of the social network following. Topshop currently have 4,139,957 likes so that's over 4 million followers that's 4 million potential sales.

Twitter.

 Twitter.com,. 'Topshop (@Topshop) | Twitter'. N.p., 2015. Web. 12 Feb. 2015.

As you can see Topshop constantly engage with their audience to keep them updated on all things Topshop, so the public can engage in Topshop discussions and interests. People can also retweet Topshop again another sharing platform to gain a bigger following.

Instagram.

 Instagram.com,. 'Topshop (@Topshop) • Instagram Photos And Videos'. N.p., 2015. Web. 12 Feb. 2015.

On Instagram Topshop have over three milion followers.A recent article shows that Instagram is the fastest growing social media app, “Instagram helps create a visual connection between a brand and a consumer or potential customer.”  If I see an item of makeup or clothing on Instagram it creates an unconscious want for an item I didn't even know I wanted, showing the power of images in the cosmetic and fashion industry. 

Egan, John. '14 Eye Opening Instagram Statistics'. Entreprenuer 2015: 1. Web. 12 Feb. 2015.

Pinterest.

Pinterest,. 'Topshop Unique'. N.p., 2015. Web. 12 Feb. 2015.

Pinterest is a great way to get inspired and to share images that you like. I feel as though Pinterest is more for creative users to feel inspired and to create mood boards. Showing they re catering to all of their consumers needs.

Youtube.

Youtube.com,. 'Topshop Make-Up - Youtube'. N.p., 2015. Web. 12 Feb. 2015.

https://www.youtube.com/playlist?list=PLPRLHb_LQx-4XDXPm7gPk-JnPJyBa5Xae

Youtube is another platform where Topshop can advertise their latest collection, or back stage action and even makeup tutorials making their communication more personal as you feel as though you get to know the models and makeup artist in a sense, making you almost war to the brand more.

Blog.

nside-Out - The Official Topshop Blog,. 'Inside-Out - The Official Topshop Blog'. N.p., 2015. Web. 12 Feb. 2015.

Topshop also use a Blog to communicate to their audience. The blog tends to go into more depth about their collections ad any upcoming events and gossip that includes the brand. Making followers feel ore inclined to follow the blog to be ahead of the trends and celebrity gossip.

Celebrity endorsement.

“The idea is that, as individual shoppers, we get confidence from seeing people we admire aligning themselves to something we might want to buy,” (Maria Malone) Kate Moss is  a prime example for Topshop Kates collection is extremely popular, knowing that a supermodel has once worn the same dress as you can really boost some people confidence. It's mad isn't it? The latest celebrities to add to their collection is the most popular sisters i the world right now. Have you guessed it yet? Of course the Kardashian clan. Ones a high fashion model and the other's a fashion designer what a perfect combo, with their Instagram following being Kendall 19.1 million and Kylies being 17.1 million that's more than double of Topshop following so you can see the impact celebrities have on sales. I can feel a serious supply and demand problem in the distance.

Bowe, Harriet. 'Celebrity Endorsement “More Prevalent” Than Ever'. Theindustrylondon.com. N.p., 2014. Web. 12 Feb. 2015.

Kylie Jenner had MAC sell out of the lip liner soar and the lipstick Velvet Teddy just because Kylie Jenner supposedly ears it religiously this happened worldwide for months. let's just hope this does not happen to the cothing