Market research.

 As we went to London I thought it was time to do some market research. Going back to Topshop's roots in the famous Oxford Street store, this where the first Topshop beauty/makeup stand began. It has now since blossomed into every Topshop store and online. The layout was almost like a warehouse quite alternative looking,the stands were layed out according to product. There were small mirrors above all of the stands the mirrors had painted kisses on them which was a nice touch, the mirrors also read Test&play which is very much Topshops ethos being playful with your appearance. The layout, and music just made Topshop makeup a fun experience whilst browsing for makeup.

 Above the makeup stands there was also images of models sporting the latest makeup and hair trends for their brand. All of the looks were very natural, and fresh looking. Minimal makeup on the skin and perhaps a flush of colour on the cheeks, eyes, or lips. From looking at the images I am certain of Topshops looks. I feel as though i can now begin to create my designs to practice. On the boards one looked like a beach look, one looked like a day look and the others an evening look which was good for me to see to get a clearer idea of how my makeup looks should look.

 In Topshop they also had a beauty area where they sold beauty products which I thought was interesting, here they sold other brands beauty products which was a nice additional as Topshop have not yet created their own skincare range. So if you wanted to get it all done in one shop you can, as well as selling hair products, which is so convenient.