Day Look moodboard & photoshoot.

Overall moodboard. 

The overall feel for my makeup look is very much inspired by the English rose look, extremely natural, just enhancing my models best facial features with a pinch of colour on the cheeks as if she is blushing naturally. I want the look to be sweet and simple, hence why the strawberries have been a source of inspiration not only the colouring but the taste. 

Makeup and hair moodboard.

For the makeup I have decided I want the skin to be extremely natural yet almost flawless looking, with just a pinch of colour in the cheeks to give that youthful beauty look. After careful consideration of my model of which I felt suited my brand perfectly. Topshop models are known for their flawless skin, and amazing brows this is what I wanted to showcase when creating my daytime look. I wanted a model with blue eyes as I feel a simple warm eye really makes them pop effortlessly; to round off the makeup I opted for a peachy nude lipstick of which I felt teamed well with the blush and eye makeup.

For the hair I wanted to create a messy bun, as I feel it would suit well with their basic daytime look, or even a nice twist on a detailed outfit.

I have created a natural dewy base pinched rose cheeks and a soft contour with a warm eye and nude peach lip. I chose this makeup look as I feel it reflects Topshop as a brand it is simple and very natural looking it would suit any girl and is easy to pull off. The look is inspired by fresh beauty not only faces but fresh fruits,flowers and colours. I like this look and feel it will suit my model well.

For the hair I wanted a messy bun as I feel this suits the brand well it is a classic hairstyle associated with those lazy days, no makeup and messy hair with a baggy jumper and some skinny jeans. 

The daytime Topshop girl is a natural beauty she is not scared to get her hair messy or lipstick smudged, you will find her indulging in a book in a coffee shop on monday mornings, she is sophisticated and a natural beauty that can pull off any outfit with this neutral look.

Product list:

Base:illamasqua Satin primer.

Foundation:Kroylan cream pallete shades 1&2.

Contour:Illamasqua Disobey.

Blusher:Rosewood Kroylan.

Eyes:Warm almond MAC

Brows:MAC Spiked.

Mascara:Urban Decay.

Lips:each Kroylan

I feel as though I scouted my model for the look well as I feel as though her face really suits the brand with those dark 'Cara' brows. Overall I was happy with the outcome of the images and did not have to edit them much, as luckily she had really good skin. Although I feel as though I should've blended in the makeup onto her chest as there is a colour difference. I can visualize this image in Topshops magazine.

Topshop Day makeup look.

After looking at many Topshop day looks I began to understand that their day look is very natural, the minimal makeup look. Their day looks usually consist of beautiful skin, meaning the skin and blush as the main focus.  I looked at the different skin finishes and thought about how i wanted my look to look.

I looked at Topshops day makeup looks. One that particularly interested me was SS14 day look which contained shimmer and a pink lip which is very different to this summers look. This seasons looks are a lot more natural. Although this look is fairly natural there are traits from previous looks that I can use to create my own design based on the brand. I love the dewy skin, soft brows and shimmery eyes. The hair is in a obvious side parting, the hair almost looks wet and looks as if it has been scrunched with a styling product.

SS15 Lookbook.

F.TAPE | The Online Fashion Resource,. 'Topshop SS15 Campaign | F.TAPE'. N.p., 2015. Web. 11 Apr. 2015.

F.TAPE | The Online Fashion Resource,. 'Topshop SS15 Campaign | F.TAPE'. N.p., 2015. Web. 11 Apr. 2015.

Looking at this image I find the makeup to be very casual, very natural a perfect daytime look for the brand. From this look the eyes are a subtle soft smokey eye, with peachy blush and a nude skin again the makeup is very natural this is for a SS15 advertisement. The hair looks effortless and wavy.

When I think of Topshop day makeup the words fresh, gentle and beautiful spring to mind. All of the makeup looks extremely refreshing and just effortless so that is the type of look I want to create an effortless look. Including the hair it looks as if little has been done to the hair.

Topshop Day look colour palette AW14.

Lyndsaylillykeys.com,. N.p., 2015. Web. 11 Apr. 2015.

Images-blogger-opensocial.googleusercontent.com,. N.p., 2015. Web. 11 Apr. 2015.

When looking at Daytime images for AW14 range I noticed that neutrals were very much the colour palette for the day look image.  I feel as though the SS15 day look and the AW14 day looks are very similar in the sense that they are both very natural looking.This was not only shown in their makeup but on the AW14 catwalk. Very cool tones are used creating a harmonious look. This can be shown through makeup by using harmonious tones and a neutral palette.

Moneknows.com,. 'London Fashion Week AW14 : Topshop Unique'. N.p., 2014. Web. 11 Apr. 2015.

Playing with products.

Now I have an idea of how I want my daytime look, I am not only going to start to experiment on myself and on face charts but I am also going to play with products to get the effect that I want.

 Here I have selected a few of my favorite products to create natural, dewy skin. Superdrugs Radiance booster moisturiser and Almond oil. If I have dry skin I usually apply a drop to my foundation not only does it thin the product, it also creates a healthy glow that doesn't look greasy.

 Here is the foundation I used in the image above it is perfect fr dewy skin, it gives a light to medium coverage and  dewy finish. I feel this product works great with dry skin as it is filled with minerals and claims to be a moisturizing foundation.

To achieve a glow I think highlighter is essential. Here I have swatched different consistencies. From liquid, to cream to powder to show which one I feel will suit the look I am going for more. As you can see there are pink toned highlighters and gold. I find pink looks amazing on both tanned and pale skin but would not be ideal on a fair skin for the photoshoot as it will show up on camera. Where as the gold toned highlighters look more natural on the skin as you can see.

I feel as though the MAC frost will work better under lighting etc in a studio it seems to blend seamlessly into the skin, I think I will use this on my shoot.

 Above are the products I used to create this simple glowing look. Here I wanted to achieve soft looking dewy skin, a soft contour, light warm shimmer on the eyes, natural brows and lashes and rosy pink cheeks. This look on me does not fit my brand but I feel on another face perhaps a fairer skin would look much better.

Base.

The base needs to be natural and have a glow to it. Fro previous sessions I understand this means good skin care and careful application. There are some products that I personally love L'oreal skin range. MAC CC cream, foundation I am going to try MAC Face and Body as this is a sheer, dewy foundation that is a light coverage that I can build easily. For the highlighter I will trial several products to see which one gives me the best outcome possible. I want the cheeks to be a pretty delicate pink.

For the eyes I have decided to use a gold shimmer to add to the glow effect like on the video. The brows are natural also like the video. For the lips I wanted to keep it simple so I have gone with a nude lip, as I want the skin to be the main focus.

I am not really to pleased with this look as I feel as though it doesn't suit the brand, I like the glow of the skin but I feel as though the whole look is not suitable, the washy gold eyes and nude lips. It doesn't say minimal makeup, it just looks as though my models skins shiny, which is not the effect I am looking for.

After experimenting with natural look I have decided I would like to create a look based on the Topshop unique AW14 as I love neutral colours, I feel as though it is important to have a natural makeup look especially with Topshop, I also feel as though natural makeup is often harder to achieve than a graphic eye, as everything has to be spot on. I hope my final outcome will showcase my skills on creating a perfect base, as this will be my main focus.

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The colour theory.

When creating a makeup look the colour theory can be applied to a more classical look as it tells you what colours compliment eachother.
The color theory is a theory that many creatives use today to help create their work. The colour wheel is a device that was invented by Isaac newton in  1666. It was based on the three primary colours red,yellow and blue. It has since then been developed further by scientists and artists.

Primary colours.
Primary colours (red,yellow,blue) are the colours that we mix together to create a secondary colour (orange,green,purple) you then mix these to a primary colour or to the same colour group to create a tertiary colour such as browns and greys. You can then make a colour look cold or warm by adding tints (white) , shades (black) and tones (grey).

Color harmony.
Color harmony is visually pleasing and creates a good sense of balance to the eye. When colours do not harmonious it can often not look eye catching.

Color harmony formulas.
Analogous colours are any three colours that are adjacent to each other on the colour wheel (yellow,orange,green).

Complementary colours.
 Complementary colors are colours that are opposite each other on the colour wheel (green, red) creating stability to the eye.

 The colour theory is extremely important to makeup artists as it allows us to understand colour selection. To understand colour theory we have been given a Pat Mcgrath creation from a John Galliano show, the image was in black and white and the idea was to guess what the colours were and to recreate the look on ourselves.

Images-blogger-opensocial.googleusercontent.com,. N.p., 2015. Web. 11 Apr. 2015.

As you an see I guessed similar colours except different shades of blue instead of yellow. Although I found it hard to get the shape as I am guessing they used a stencil to get the perfect shape.

This can be used when planning shoots for our brand as the brands makeup designer will consider certain colours depending on the season and collection so it will be interesting to see how they differ.

Makeup collections.

Topshop are known for collaborating with many designers and celebrities when it comes to clothing, they have not failed to disappoint when it comes to their makeup collections.

SS10 Makeup collection:

Summer Spring 2010 was Topshop's first SS collection. It consisted of metallic crayons,eyeliners,lip and cheek tints,eyeshadows,highlighters and nail varnishes. The collection was limited edition the products were mainly metallics bringing back the essence of the trends back in 2010.

Geniusbeauty.com,. 'Topshop Makeup Spring-Summer 2010 Collection | Makeup - Geniusbeauty'. N.p., 2010. Web. 8 Apr. 2015.

SS11 Collection:

The ss11 collection consists of peachy shade of lip gloss and cream blushes, neon nail varnishes and golden bronzers.
‘Heavily influenced by the colourful and spiritual ‘Burning Man’ festival based in the Nevada desert I was very much inspired by the eclectic mix of sun bleached neons and tarnished, dusty metallics that create the landscape of the festival. I wanted this to translate into a unique and experimental mini spin off trend range for the make-up collection, one that embodied the essence of S/S 11. The end result is a collection of one-off formulas in contrasting colours and textures that encapsulate the experimental, festival vibe.’ – Lizzie Dawson, Topshop Senior Designer.

(Hotbeautyhealth.com)

SS12 collection:

For Summer 2012 Topshop went to the worlds most famous cities London, New york,Rio and Tokoyo to take inspiration for their collection. The city full of bright lights, and sunshine, the makeup collection has a rainbow selection of lip colours,liners and nail varnishes that were inspired by each city.

Louise Grey 2012

LouiseGrey has designed a clothing collection for Topshop to coincide with the launch of her make-up collaboration with the high street store. Details of the collection wee announced were announced back in May.  The collection is like Louises outrageous style, full of colour and sparkle. Her Makeup collection consisted of glittery liners and polishes, bright lip colours and glitter pots. The collection was for the brave fashion forward Topshop girl who knows how to express herself.

Tomlin, Annie. 'Topshop's Newest Designer Collaboration Turns Eyebrows Blue'. POPSUGAR Beauty. N.p., 2015. Web. 12 Mar. 2015.

AW10 Heavy duty collection.

This collection was full of rich deep tones in comparison to their summer range, in wet and dry textures that mix beautifully. The collection consists of nail varnishes ,eye liner, lip glosses, mascara and beautiful compact eyeshadow sets.

Mixmag.net,. 'Mixmag | TOPSHOP MAKE UP HEAVY DUTY AW10 COLLECTION'. N.p., 2015. Web. 8 Apr. 2015.

AW11 collection.

Topshops Autumn Winter collection was full of glamorous colours and textures to create a beautiful made up look. Matte lipsticks of a rich nude tone to compliment the matte deep greens and purples in the set.

Inside-Out - The Official Topshop Blog,. 'EDITED BY SUSIE LAU'. N.p., 2015. Web. 8 Apr. 2015.

AW12.

Topshops winter collection of 2012 was inspired by nudes but not just any nude 'the dark side'. The products are of high shine texture and bright golds and silvers. The look is almost gothic in the sense of the darkness of the collection.

Company,. 'Daily Beauty Buy: Topshop's Dark Side Of Nude Collection'. N.p., 2015. Web. 8 Apr. 2015.

AW13 Vampy collection.

Autumn/Winter 2013 makeup collection again complimented the gothic inspired clothing. Using a dark luxurious colour palette with rich deep reds, and deep purples, the collection adding a hint of glamour to the collection using metallic paint points to apply to the eye, creating a beautiful party look perfect for the christmas season.

March, Bridget. 'Topshop's Vampy Makeup Range'. Cosmopolitan. N.p., 2013. Web. 12 Mar. 2015.

AW14 Collection.

Topshops AW14 collection consisted of metallic textures in lipsticks, polishes and highlighters, all of which are wearable to add some glamour to your everyday look.

They stated a new skin range of primers,foundations and concealers with a wider range than their foundations before, the lightweight formula promises to give that natural finish that all of the Topshop models wear.

Bright citrus cheek gels and lipsticks were also part of the collection following on from the Spring Summer Collection.

How could I not mention the freckle pen/ A cult classic from Topshop. Completely unique like the brand faking natural beauty.