Topshop Evening Look.

Uk.pinterest.com,. N.p., 2015. Web. 29 Apr. 2015.

Looking at many seasons it is clear to see that a red lip is timeless, Topshop portray a high fashion, high street look, therefore I looked at high fashion red lip looks to get some inspiration for my take on a Topshop red lip evening look.

Uk.pinterest.com,. N.p., 2015. Web. 29 Apr. 2015.

I love this matte brugundy red lip by Yulia Saparniiazova from AW14 catwalk, I love the contrast of the neutral eyes and the fresh dewy skin. It looks extremely high fashion yet wearable at the same time, however I do not feel as though this is wearable for any face as I feel to pull off makeup like this you must have amazing skin naturally this a look that works with the models natural features incredible skin and lips.

Topshop provide a range of products that can help achieve this look. Newly launched eye creams in nude colours would look perfect for a neutral glossy eye, teamed with their velvet red lip tint for a matte precise look to look fresh off the runway. The look costing £16 in total is considerably cheap. 

Uk.pinterest.com,. N.p., 2015. Web. 29 Apr. 2015.

How beautiful is this red glossy lip created for the Phillip Lim runway AW15, I was actually surprised that it was not Topshop it has a very young, natural beauty to it that I can imagine the typical fashionista Topshop girl wearing.

Topshops evening looks seem to be exactly how I'd visualise them clean, simple with a bold textured lip.For my design I am going for a chic, sophisticated, glamour look that will reflect Topshop's evening wear and makeup collection. Opting for a natural base,neutral soft eyes, and glossy red lips.

Looking at Topshop's advertisements there seems to be a trend occurring flawless skin and a bold red matte or glossy lip, with messy or sleek hair. The evening Topshop girl is classy,youthful and a natural beauty with a wild side.

 Google.co.uk,. 'Tippex Chic Topshop - Google Search'. N.p., 2015. Web. 25 Feb. 2015.

Google.co.uk,. 'Topshop Evening Looks - Google Search'. N.p., 2015. Web. 13 Mar. 2015.

Look,. 'The New Feel-Good Red Lipstick Coming Your Way Soon'. N.p., 2014. Web. 13 Mar. 2015.


When looking at Topshop advertisements and catwalk shows the majority of the evening outfits are paired with a red lip and  neutral eye creating a bold and classic look. The skin as always with Topshop is natural looking with a mixture of finishes.
My evening look I want to be elegant,simple yet striking, so the customers can re-create the look to match their favorite Topshop dress for the party season.

Design process.

The color of the red is important as it defines what season is it, a warmer red is usually associated with spring/summer, whereas a cool tone indicates Autumn/Winter. When thinking of designs I will consider the season I would want my image to be displayed in.

This is an image of Topshops ultimate party season must haves a classic red lip, long lashes and penciled eyes. So from this I can get a gist that the eyes should be kept simple.

Thedepartmentofnews.com,. 'Topshop Makeup – Party Season'. N.p., 2015. Web. 12 Apr. 2015.

Now I know what I am going to do I can now begin to design for Winter makeup advertisement.

Testing shades of Red.

Rio Rio is a warmer red colour from Topshop, I love this colour it has warm undertone to it complimenting warmer skin tones for only £8 at surprising quality you cannot go wrong. 

 Ladydanger MAC is a orange red that is amazing for the summer and spring seasons I feel this colour is more dense than Topshops Rio Rio but has a similar undertone creating a similar outcome.

MAC Chilli looks beautiful on all skin tones specifically pale ones although I feel as though this colour does not really say evening it is more of a daytime red that does not make a statement.

After feeling inspired from evening dresses and accessories I have decided to try a more rich red with a glossy texture like seen on Phillip Lim latest look, except more of a classic red.

Hair.

Slicked back hair is an ongoing trend that I feel would fit my high fashion party look well I love Giambattista Valli  version of the hair with the wavy ends, but also love the classic sleek look.

To create this look I used straighteners, hair serum and a tiny bit of hair gel as I did not want the hair to look too wet, I want it to look wearable. I feel this look will compliment the makeup well.

Facechart.

Moodboards.

My overall theme is going to be recreating a classic look for the party season. This moodboard explains my inspiration from accessories that remind me of the party season, red speaks a thousand words, it says confident, beautiful and glamourous which is the overall look I want to create.
Trials and face charts.

This moodboard is my makeup and hair inspiration simple, yet striking, I feel the colour red adds a twist to the androgynous slicked back hair, I love the contrast of a neutral eye against a striking lip.

For this look I wanted to keep the eyes nuetral inspired by  Yulia Saparniiazova from AW14 catwalk and Topshops beauty advertisements, I used a warm toned glossy lip shade to make the lips the main focal point. I chose to keep the skin dewy as I feel this works well with the eyes and the lips. I like the look of the matte warm eyeshadow and feel it mirrors Topshops look well.

Evening makeup.

For this look I have opted for a matte neutral eye, natural brushed brows, highlighted natural dewy skin and a warm glossy red lip. Inspired by ongoing high fashion catwalk trends that can be worn as an evening look. I have chosen this look as I feel Topshop are very much high fashion this should be shown not just through fashion and styling but also communicated through the makeup and hair.

Product list:

The Body Shop Vitamin C moisturizer.

Primer Illamasqua Satin Base Primer.

Foundation: Kroylan cream base foundation shade 3.

Concealer:MAC Studio sculpt NW20.

Highlight:Kryolan event foundation Pearl.

Contour:Illamasqua Disobey.

Blusher:Kroylan Rosewood.

Eyeshadow: Kroylan Almond.

Brows: Benefit Medium brow kit.

Mascara:Urban Decay.

Lipstick:Rio Rio Topshop.

Lipgloss:Sally Hanson.

MAC Fixing Spray.

Unfortunately I was not happy with these images as I feel they do not suit my brand. I am not happy with the styling, lighting or makeup. I also feel as though my model does not portray my brands image. Therefore I have chosen to re-shoot taking into consideration. I feel as though the back drop colour is not working well with my evening theme.

Final face chart and images.

After changing my look I have opted for a darker more dense look, and a rich gold shimmer eye as I think this is more party seasonal and is not too similar to my day look.

The Topshop evening girl always looks striking, and is on trend with her hair and makeup not just her clothing. She turns heads with her rich lips and metallic eyes that compliment her dress well. The makeup has been designed specifically for the winter party season a look that can be teamed with a sparkly swing dress of tailored classic black dress, she is likely to be spotted in a high end bar with a glass of champagne in her hand.

For this look I have decided tp change more elements of the makeup due to the change of model. I have opted for a cooler red to compliment her fair skin tone and a dense shimmer gold eye as I felt this would suit model better and also conveys more of a party feel to it. The hair is also straight at the bottom instead of wavy as again I felt this was more suited to the evening look. 

Product list;
Primer:Illamasqua Satin base.
Foundation;MAC studio sculpt NC15.
Concealer;MAC studio sculpt NC15.
Contour:Illamasqua Disobey.
Blusher:Kryolan Rosewood.
Highlighter:Kroylan event foundation Pearl.
Eyeshadow:MAC Gold shimmer.
Brows:MAC Brunette.
Mascara:Urban Decay.
Lipstick:MAC Lip fix Red.

I am happy with the outcome of these images I feel the model is more suited to the brand. I feel the black backdrop works better for an evening look, the advertisement could be used to promote a lipstick and eye shadow.